The number of screens that consumers are viewing continues to increase, and it's long been the business of Nielsen to track and make sense of how many eyeballs are looking at TV screens. In this report they look at online and mobile screens as well. They have some interesting findings: Time shifted TV is up 32%, video via mobile has increased 70% and online video viewer ship is up over 12%. All of this while TV usage is largely flat. They also point out that people are better able to recall what they seen online better than content viewed via TV. This flies in the face of the idea that online advertising is less valuable than broadcast spots. >>>