Rob BonDurant was the keynote speaker today at the WOMMA Summit. He’s the VP of Marketing at Patagonia, and he helps to tell their story across multiple channels (largely avoiding traditional advertising). His methods are social, digital and customer enabled. In fact, Patagonia’s customers provide the company with the lion’s share of the photos, videos and reviews published on their website.  Rob’s job is to give folks something to talk about, and he gives great insight into how he does it.

Of course, Patagonia is a truly aspirational brand, so I assume that some of his advice might be harder to implement at a waste treatment company (a coffee table book on effluent tidal flow?), but that doesn’t mean that it’s not possible.

Brains on Fire has a great recap, but here's a bit of the video.