Hey Pfizer, Facebook made a page for you. You (and other companies) should be concerned.
Imagine you are a huge pharma company (Pfizer, for instance), and you've been waiting for the FDA to finally present some guidance on the use of social media before creating an "official" Facebook Fan Page. You just want to be certain that you aren't on the hook for every complaint, adverse effect or random interaction. For instance, would you (in your Pfizer persona) need to report someone who likes ED? Most pharma companies are being cautious before fully exploiting the potential of social media, and that's a good thing.
Now imagine you are still Pfizer, and you discovered that Facebook went ahead and made a page for you. In fact, not just one page, but a whole bunch of them for your products and your brand. Now imagine if those pages pull together random updates from people too foolish to adjust their privacy settings and 'credible' sources like Wikipedia.Would you go bat-shit-crazy at the chutzpa (hubris? balls? insanity?) of Facebook to package a collection of random content and call it a Community Page? If I were Pfizer or any other pharma company, I would be on the phone with my lawyers right now. The spamification of Facebook puts pharma (and other industries, companies and celebrities) at risk. The conflation of Fanpages, (real) Community Pages and Community (SPAM) Pages is clearly deceptive and benefits no one except Facebook.
Look at all these pages Facebook built for Pfizer.
