Well, I guess I first need to define Snark & Awe.

Snark & Awe (noun): 1)      The balance point between traditional marketing experiences and the authentic engagement possible via social & digital media. 2)      The consultancy of Doug Winfield, an expert in the use of digital marketing and social media to understand and engage audiences.

I mention this because I've finally got around to launching the first edition of my Snark & Awe website, and I figured it would be wise to have some theoretical rigor behind the reasons for the name. I had (have) all kinds of grandiose visions for site features and elements for the site. However, I thought it wise to have something up. I’ve also divided my single blog into two blogs. Digital Bubble is my personal blog, and Snarkist is my all things social & digital blog. I may bring them together at some point, but it’s probably better to keep my whining away from my snark. It’s safer that way. ;-)